Service Design Melbourne

building a community of interest and practice in service design

Exploring tools and methods - Knowledge Workshop with Service Design Network Melbourne

In November 2010, the Service Design Melbourne Network had its first workshop, introducing service design tools and processes to its members. We kicked off by discussing the topic of how a system guide for a kid-friendly city could be created. New ideas and concepts were discussed and analysed on how the existing bike sharing system in Melbourne could be improved for a more enjoyable and functional user experience.

With this workshop, Service Design Network Melbourne stepped into its first official role, collecting key findings for the
Melbourne City Council, sharing ideas and showing how service design can be applied to the public sector to improve the wellbeing of the city.


Using mind maps and brainstorming techniques, the participants created initial ideas of how families could work, study and have fun together. The idea of having hubs in the city was created, which adults, teens and children could utilise. These hubs could provide work, study or ‘play’ facilities; allowing families to be together even during different activities (work and play). Internet access and printers support a working environment, while a chill out area, games and toys could be provided for children, while waiting for their parents. Online classes were also proposed, where children could participate in discussions with the rest of the class via internet. Existing systems for online classes already exist and could be adopted to fit this new service.



(Dianne facilitated the group on exploring the issue of the current Melbourne Bike share scheme using a service design process.)


By the end of the session, the participants had created
new system maps, articles promoting the new system and scenarios which communicated how parents and children would experience a new integrated service for a kid-friendly city. We hope the city council would be interested in this, that we might be able to experience such a future.


Thank you for the participation,thank you Yoko, Dianne and Tania for organizing this event and we are looking forward to have more workshops like these.

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