Melanie Fotiades's Page

If you don't understand habits, how can you hope to change them? The challenges and opportunities of habits to encourage sustainable living by Professor Bas Verplanken, University of Bath, England    Why do we behave the way we do? Why does it seem so difficult to change behaviour? Common sense suggests, and many behaviour change programs optimistically assume, that we weigh up the pros and cons of a behaviour before we decide to perform it. But in reality, many of the behaviours that we…See More